{"id":51,"date":"2024-07-07T08:40:32","date_gmt":"2024-07-07T08:40:32","guid":{"rendered":"https:\/\/aussiewebsites.com.au\/blog\/2024\/12\/07\/google-retiring-universal-analytics\/"},"modified":"2025-12-31T18:48:57","modified_gmt":"2025-12-31T08:48:57","slug":"google-retiring-universal-analytics","status":"publish","type":"post","link":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","title":{"rendered":"Google Retiring Universal analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google announced they would retire the Universal Analytics solution <strong>on July 1, 2023<\/strong>.\u00a0Thus, stores (Magento) that kept track of their customers and traffic using Universal Analytics will now have to move to Google Analytics 4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the new generation of Analytics called Google Analytics 4 (GA4), you can easily track your website performance by collecting event-based data from both websites and apps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GA4 is a new <a href=\"https:\/\/support.google.com\/analytics\/answer\/9355666\"><strong>property<\/strong><\/a> designed for the future of measurement:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collects both website and app data to better understand the customer journey<\/li>\n\n\n\n<li>Uses event-based&nbsp;data&nbsp;instead of session-based<\/li>\n\n\n\n<li>Includes privacy controls such as cookie less measurement, and behavioral and conversion modeling<\/li>\n\n\n\n<li>Predictive capabilities offer guidance without complex models<\/li>\n\n\n\n<li>Direct integrations to media platforms help drive actions on your website or app<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On <strong>July 1, 2023<\/strong>, standard Universal Analytics properties will no longer process\u00a0data. You\u2019ll be able to see your Universal Analytics reports for a period of time after July 1, 2023.\u00a0However, new data will only flow into Google Analytics 4 properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 requires a new extension to be installed into your Magento 2. We have staff waiting to assist you if you wish to discuss implementation of GA4 on your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact us today for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced they would retire the Universal Analytics solution on July 1,&hellip; <a class=\"more-link\" href=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\">Continue reading <span class=\"screen-reader-text\">Google Retiring Universal analytics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Retiring Universal analytics - Aussie Website<\/title>\n<meta name=\"description\" content=\"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Retiring Universal analytics - Aussie Website\" \/>\n<meta property=\"og:description\" content=\"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Aussie Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-07T08:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T08:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"294\" \/>\n\t<meta property=\"og:image:height\" content=\"172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/\"},\"author\":{\"name\":\"webmaster\",\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/#\\\/schema\\\/person\\\/a845b33b6807363a804b0d3cc450276c\"},\"headline\":\"Google Retiring Universal analytics\",\"datePublished\":\"2024-07-07T08:40:32+00:00\",\"dateModified\":\"2025-12-31T08:48:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/\"},\"wordCount\":202,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GA4.png\",\"articleSection\":[\"Magento\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/\",\"url\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/\",\"name\":\"Google Retiring Universal analytics - Aussie Website\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/2024\\\/07\\\/07\\\/google-retiring-universal-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/GA4.png\",\"datePublished\":\"2024-07-07T08:40:32+00:00\",\"dateModified\":\"2025-12-31T08:48:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/aussiewebsites.com.au\\\/blog\\\/#\\\/schema\\\/person\\\/a845b33b6807363a804b0d3cc450276c\"},\"description\":\"Google has retired Universal Analytics. 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