{"id":51,"date":"2024-07-07T08:40:32","date_gmt":"2024-07-07T08:40:32","guid":{"rendered":"https:\/\/aussiewebsites.com.au\/blog\/2024\/12\/07\/google-retiring-universal-analytics\/"},"modified":"2025-12-31T18:48:57","modified_gmt":"2025-12-31T08:48:57","slug":"google-retiring-universal-analytics","status":"publish","type":"post","link":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","title":{"rendered":"Google Retiring Universal analytics"},"content":{"rendered":"\n<p>Google announced they would retire the Universal Analytics solution <strong>on July 1, 2023<\/strong>.\u00a0Thus, stores (Magento) that kept track of their customers and traffic using Universal Analytics will now have to move to Google Analytics 4.<\/p>\n\n\n\n<p>With the new generation of Analytics called Google Analytics 4 (GA4), you can easily track your website performance by collecting event-based data from both websites and apps.<\/p>\n\n\n\n<p>GA4 is a new <a href=\"https:\/\/support.google.com\/analytics\/answer\/9355666\"><strong>property<\/strong><\/a> designed for the future of measurement:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collects both website and app data to better understand the customer journey<\/li>\n\n\n\n<li>Uses event-based&nbsp;data&nbsp;instead of session-based<\/li>\n\n\n\n<li>Includes privacy controls such as cookie less measurement, and behavioral and conversion modeling<\/li>\n\n\n\n<li>Predictive capabilities offer guidance without complex models<\/li>\n\n\n\n<li>Direct integrations to media platforms help drive actions on your website or app<\/li>\n<\/ul>\n\n\n\n<p>On <strong>July 1, 2023<\/strong>, standard Universal Analytics properties will no longer process\u00a0data. You\u2019ll be able to see your Universal Analytics reports for a period of time after July 1, 2023.\u00a0However, new data will only flow into Google Analytics 4 properties.<\/p>\n\n\n\n<p>Google Analytics 4 requires a new extension to be installed into your Magento 2. We have staff waiting to assist you if you wish to discuss implementation of GA4 on your website.<\/p>\n\n\n\n<p>Contact us today for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google announced they would retire the Universal Analytics solution on July 1,&hellip; <a class=\"more-link\" href=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\">Continue reading <span class=\"screen-reader-text\">Google Retiring Universal analytics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-51","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Retiring Universal analytics - Aussie Website<\/title>\n<meta name=\"description\" content=\"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Retiring Universal analytics - Aussie Website\" \/>\n<meta property=\"og:description\" content=\"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Aussie Website\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-07T08:40:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-31T08:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"294\" \/>\n\t<meta property=\"og:image:height\" content=\"172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"webmaster\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webmaster\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\",\"url\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\",\"name\":\"Google Retiring Universal analytics - Aussie Website\",\"isPartOf\":{\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png\",\"datePublished\":\"2024-07-07T08:40:32+00:00\",\"dateModified\":\"2025-12-31T08:48:57+00:00\",\"author\":{\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/a845b33b6807363a804b0d3cc450276c\"},\"description\":\"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.\",\"breadcrumb\":{\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage\",\"url\":\"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png\",\"contentUrl\":\"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png\",\"width\":294,\"height\":172},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aussiewebsites.com.au\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Retiring Universal analytics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/#website\",\"url\":\"https:\/\/aussiewebsites.com.au\/blog\/\",\"name\":\"Aussie Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aussiewebsites.com.au\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/a845b33b6807363a804b0d3cc450276c\",\"name\":\"webmaster\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f54d5cc4bdff5632a60f63f42d37db5781d2e8b122c2ad73691af3c70ce126eb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f54d5cc4bdff5632a60f63f42d37db5781d2e8b122c2ad73691af3c70ce126eb?s=96&d=mm&r=g\",\"caption\":\"webmaster\"},\"sameAs\":[\"https:\/\/aussiewebsites.com.au\/blog\"],\"url\":\"https:\/\/aussiewebsites.com.au\/blog\/author\/webmaster\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Retiring Universal analytics - Aussie Website","description":"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","og_locale":"en_US","og_type":"article","og_title":"Google Retiring Universal analytics - Aussie Website","og_description":"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.","og_url":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","og_site_name":"Aussie Website","article_published_time":"2024-07-07T08:40:32+00:00","article_modified_time":"2025-12-31T08:48:57+00:00","og_image":[{"width":294,"height":172,"url":"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png","type":"image\/png"}],"author":"webmaster","twitter_card":"summary_large_image","twitter_misc":{"Written by":"webmaster","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","url":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/","name":"Google Retiring Universal analytics - Aussie Website","isPartOf":{"@id":"https:\/\/aussiewebsites.com.au\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage"},"image":{"@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png","datePublished":"2024-07-07T08:40:32+00:00","dateModified":"2025-12-31T08:48:57+00:00","author":{"@id":"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/a845b33b6807363a804b0d3cc450276c"},"description":"Google has retired Universal Analytics. Magento store owners must switch to GA4 to continue tracking website data and ensure accurate analytics.","breadcrumb":{"@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#primaryimage","url":"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png","contentUrl":"https:\/\/aussiewebsites.com.au\/blog\/wp-content\/uploads\/2024\/12\/GA4.png","width":294,"height":172},{"@type":"BreadcrumbList","@id":"https:\/\/aussiewebsites.com.au\/blog\/2024\/07\/07\/google-retiring-universal-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aussiewebsites.com.au\/blog\/"},{"@type":"ListItem","position":2,"name":"Google Retiring Universal analytics"}]},{"@type":"WebSite","@id":"https:\/\/aussiewebsites.com.au\/blog\/#website","url":"https:\/\/aussiewebsites.com.au\/blog\/","name":"Aussie Website","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aussiewebsites.com.au\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/a845b33b6807363a804b0d3cc450276c","name":"webmaster","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aussiewebsites.com.au\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f54d5cc4bdff5632a60f63f42d37db5781d2e8b122c2ad73691af3c70ce126eb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f54d5cc4bdff5632a60f63f42d37db5781d2e8b122c2ad73691af3c70ce126eb?s=96&d=mm&r=g","caption":"webmaster"},"sameAs":["https:\/\/aussiewebsites.com.au\/blog"],"url":"https:\/\/aussiewebsites.com.au\/blog\/author\/webmaster\/"}]}},"_links":{"self":[{"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/posts\/51","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":1,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions\/152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/media\/151"}],"wp:attachment":[{"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aussiewebsites.com.au\/blog\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}